Not on my watch.
56% of women leave tech
Letās get you the visibility, recognition and pay you should have had yesterday.
Right now . . .
Youāre the one doing the work⦠and Chad gets the shoutout in the all hands.
Youāre grinding it out everyday⦠but only your team sees your contribution.
Youāre hesitant to fully step up⦠because what if you mess up and they see you fail?
Yet you find yourselfā¦
Overfunctioning and overdelivering without the title and pay to match.
Taking on more responsibility without the autonomy to execute your way.
Believing that if you just ride out [insert latest crisis] that tap on the shoulder will come, but it doesnāt.
Trying to āfixā yourself by downplaying your needs and ambition while it chips away at your confidence.
Feeling vulnerable to RIFs because your hard work and dedication is stuck in the shadows.
so you . . .
Hustle harder. Give more, do more, be more.
Wait patiently. Because⦠budgets, RIFs, the [waves arms] world.
Work on being āmoreā. More confident, more influential, more leadership-y.
So that you confidently ask for what you want ā and get it
Budget. Resources. Authority. Autonomy. Visibility.
And, of course, pay and title bumps
What you really need to do is . . .
Be your own hype woman and stop letting your inner mean girl dull your shine
Disconnect guilt-free so you show up recharged and ready to slay it every day
Step confidently and unapologetically into the spotlight so the c-suite knows your name
Finally stop propping up Chadās mediocrity and helping him fail upward
At Unbound & Unbothered, we dismantle the lie that working harder is what earns you recognition, pay, and authority. Youāve already proven yourself a hundred times overāyet youāre still waiting for the acknowledgement.
The truth?
The raise, the title, the visibility you deserve doesnāt come from doing more. It comes from asking for itāand owning itālike you were born for it.
Iām Gretchen DeKnikkerātech exec turned career coach, Berkeley MBA, and recovering startup junkie. After two decades of being overworked, underpaid, and told to tone it down, I hit burnout and walked away at the height of my career. Now I bring together intersectional feminism, behavioral science, and thoughtwork to help you stop waiting and start getting what youāve already earnedāon your terms, unapologetically.
ready to feel unbound & Unbothered?
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MY COACHING METHOD
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Intersectional Feminism
Tech isnāt a meritocracy ā if it were, Chad wouldnāt keep failing upward. Self-doubt, perfectionism, and people-pleasing arenāt your flaws; theyāre survival strategies in biased systems. My work helps you name those forces and unlearn the conditioning that keeps you over-delivering and under-recognized.
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Mindset Work
This aināt positive affirmations and power poses. Taking Cognitive Behavioral Therapy (CBT) a step further, we're delving into the root cause of why we do what we do. It's not just about thinking new thoughts; it's imagining the lives we want with intention and then creating them.
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Behavioral Theory
We're not only about our brains here; we're putting mindset work into action. Drawing inspiration from persuasive design and behavioral economics gurus like BJ Fogg, Dan Ariely, Daniel Kahneman, and Richard Thaler, we're crafting practical plans. It's about making it happen in the real world, consistently and sustainably.
TESTIMONIALS
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