Not on my watch.

56% of women leave tech

Let’s get you the visibility, recognition and pay you should have had yesterday.

Work with me

Right now . . .

You’re the one doing the work… and Chad gets the shoutout in the all hands. 

You’re grinding it out everyday… but only your team sees your contribution. 

You’re hesitant to fully step up… because what if you mess up and they see you fail?

Yet you find yourself…

Overfunctioning and overdelivering without the title and pay to match.

Taking on more responsibility without the autonomy to execute your way.

Believing that if you just ride out [insert latest crisis] that tap on the shoulder will come, but it doesn’t.

Trying to ‘fix’ yourself by downplaying your needs and ambition while it chips away at your confidence.

Feeling vulnerable to RIFs because your hard work and dedication is stuck in the shadows.

so you . . .

Hustle harder. Give more, do more, be more.

Wait patiently. Because… budgets, RIFs, the [waves arms] world.

Work on being ‘more’. More confident, more influential, more leadership-y.

So that you confidently ask for what you want — and get it

Budget. Resources. Authority. Autonomy. Visibility.

And, of course, pay and title bumps

What you really need to do is . . .

Be your own hype woman and stop letting your inner mean girl dull your shine

Disconnect guilt-free so you show up recharged and ready to slay it every day

Step confidently and unapologetically into the spotlight so the c-suite knows your name

Finally stop propping up Chad’s mediocrity and helping him fail upward

work with me

At Unbound & Unbothered, we dismantle the lie that working harder is what earns you recognition, pay, and authority. You’ve already proven yourself a hundred times over—yet you’re still waiting for the acknowledgement.

The truth?

The raise, the title, the visibility you deserve doesn’t come from doing more. It comes from asking for it—and owning it—like you were born for it.

I’m Gretchen DeKnikker—tech exec turned career coach, Berkeley MBA, and recovering startup junkie. After two decades of being overworked, underpaid, and told to tone it down, I hit burnout and walked away at the height of my career. Now I bring together intersectional feminism, behavioral science, and thoughtwork to help you stop waiting and start getting what you’ve already earned—on your terms, unapologetically.

(more about me here)

ready to feel unbound & Unbothered?

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MY COACHING METHOD

  • Intersectional Feminism

    Tech isn’t a meritocracy — if it were, Chad wouldn’t keep failing upward. Self-doubt, perfectionism, and people-pleasing aren’t your flaws; they’re survival strategies in biased systems. My work helps you name those forces and unlearn the conditioning that keeps you over-delivering and under-recognized.

  • Mindset Work

    This ain’t positive affirmations and power poses. Taking Cognitive Behavioral Therapy (CBT) a step further, we're delving into the root cause of why we do what we do. It's not just about thinking new thoughts; it's imagining the lives we want with intention and then creating them.

  • Behavioral Theory

    We're not only about our brains here; we're putting mindset work into action. Drawing inspiration from persuasive design and behavioral economics gurus like BJ Fogg, Dan Ariely, Daniel Kahneman, and Richard Thaler, we're crafting practical plans. It's about making it happen in the real world, consistently and sustainably.

TESTIMONIALS

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this month

Upcoming Workshop

say it with Your

whole chest

confidence, clarity and

zero apologies at work

Oct 16th @ 11a PT

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Live Q&A + Coaching

It’s not Just you

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Every other Wednesday @ 10a PT

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